Ashland Brand Transformation Wins Distinction Among 2018 REBRAND 100 Global Awards
Ashland’s remarkable brand transformation following its final separation from Valvoline Inc. last year ranks among the most successful rebranding campaigns in the U.S., earning the global specialty chemicals company recognition in the 2018 REBRAND 100® Global Awards. REBRAND™ is a leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign … Read more
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