Brand Expansion: Jiffy Lube Introduces Multicare

Brand Expansion: Jiffy Lube Introduces Multicare

As 2018 kicked off, Jiffy Lube launched a new brand extension. It’s called Jiffy Lube Multicare. With the Multicare brand extension, Jiffy Lube is focusing on rolling out brake, diagnostic – and eventually tire – services to its customers. “Jiffy Lube Multicare is not a rebrand; it is more of an extension,” said Steve Ledbetter, … Read more

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