Seven Best Practices to Budget (and Spend) for Marketing

Seven Best Practices to Budget (and Spend) for Marketing

For anyone charged with allocating marketing dollars, it can seem like an arduous and even dicey process to decide how much to spend annually, and on what. For some, it’s the autopilot response of last year’s budget, plus 3-5 percent. For others with limited marketing dollars, it can mean the equivalent of putting all of … Read more

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